Reform children's programming on TV
TV stations need to quit making excuses for relying on their network affiliates to bail them out as far as airing E/I programming, not even making an effort to air the programming, themselves for at least 2 hours a week and taking the pressure off their affiliated netowrks. Make mandatory that the affiliates of networks air 2 hours of E/I programming a week and allow their networks to air the remaining hour. The FCC should pull the broadcasting licenses of stations that don't comply with the new mandate to air 2 hours of E/I programming and rely too much on their networks. Also, restore children's programming to run, during the week, on broadcast stations, namely in the afternoon. The networks should only be required to air 1 hour of E/I programming, a week. Case and point, children's programming on TV needs to be reformed, badly- 1 hour/week for the networks and 2 hrs./week for network affiliates, and this needs to be mandatory. Keep it at 3 hrs./week for independent broadcast stations. The days of reducing/bashing kids programming are over- reform is most definitely in order. Reforming children's programming in this manner will take pressure off the networks and place more of it on network affiliates, who overly rely on their networks to air E/I programming, instead of airing 2 hours of it, a week, themselves, while the networks carry 1 hour of E/I programming a week, for a total of the mandated 3 hours of E/I a week.
Michael Powell commented
I've been thinking long and hard about some ideas to reform children's programming on broadcast television. Here's an idea- have the broadcast network's syndication arms produce E/I programming for the network affiliates, at least 2 hours for each network syndicated arm. This would also allow the networks to broadcast the one remaining hour to fill the required three hours per week for each and every network affiliate. Three networks, namely CBS, ABC & NBC, should be required to run four full hours of children's programming a week and each block should be run in it's entirety. In case of any sporting event that takes place in the morning, run the four-hour block in the afternoon. For Fox, run three hours of children's programming a day, during the week, with the same programs that air on Monday, also air on Wednesday. The same programs that air on Tuesday, also air on Thursday. Friday could probably run primarily entertaining E/I programming. At the same time, bring back free market programming, namely that studios like Cartoon Network Studios, Warner Bros., Cookie Jar Entertainment, Classic Media Ltd., Hasbro Industries, etc., would be free to make programming deals with any broadcast network and studios like Disney, NBC Universal, News Corp. and Viacom would be prohibited from blocking any deals that their broadcast networks make with rival studios as far as programming for children is concerned. The cable networks can help supply and provide broadcast networks with children's programming, while the network's syndication arms produce E/I programming to help meet the FCC requirements. This should happen and it can happen, because the current state of children's programming on broadcast television with the way it currently is, it's not working- it's solving absolutely nothing. Children's programming is designed as an escape for kids from the stresses of going to school and learning, but it's being treated as anything but that- that's unacceptable, because this isn't school 24/7, and these advocates for this current type of programming need to back off, because children do have the right to watch whatever they want without having to constantly deal with the stresses of school. Case and point, we can't, under any circumstances, allow prohibition to continue in children's programming on broadcast television- it needs to end, because it's solving nothing. Case and point, let the broadcast netowrk's syndication arms handle the production of E/I programming and take the pressure off the networks, themselves. The bottom line is children's programming in the 21st Century, needs to undergo badly-needed reform in order to progress. Also bring back Schoolhouse Rock, One to Grow On, In the News, etc. to run, between programs and for the network affiliates to run syndicated E/I programming, produced by their network's syndication arms. This kind of reform could be a win-win situation for all parties involved. It would also mean the end of media exclusivity and the return of free market programming, and yes, cable networks that program for children, need to get involved with the reform of children's programming on broadcast television. Not everyone has cable, that's why this kind of reform is needed.