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    Michael Powell commented  · 

    I've been thinking long and hard about some ideas to reform children's programming on broadcast television. Here's an idea- have the broadcast network's syndication arms produce E/I programming for the network affiliates, at least 2 hours for each network syndicated arm. This would also allow the networks to broadcast the one remaining hour to fill the required three hours per week for each and every network affiliate. Three networks, namely CBS, ABC & NBC, should be required to run four full hours of children's programming a week and each block should be run in it's entirety. In case of any sporting event that takes place in the morning, run the four-hour block in the afternoon. For Fox, run three hours of children's programming a day, during the week, with the same programs that air on Monday, also air on Wednesday. The same programs that air on Tuesday, also air on Thursday. Friday could probably run primarily entertaining E/I programming. At the same time, bring back free market programming, namely that studios like Cartoon Network Studios, Warner Bros., Cookie Jar Entertainment, Classic Media Ltd., Hasbro Industries, etc., would be free to make programming deals with any broadcast network and studios like Disney, NBC Universal, News Corp. and Viacom would be prohibited from blocking any deals that their broadcast networks make with rival studios as far as programming for children is concerned. The cable networks can help supply and provide broadcast networks with children's programming, while the network's syndication arms produce E/I programming to help meet the FCC requirements. This should happen and it can happen, because the current state of children's programming on broadcast television with the way it currently is, it's not working- it's solving absolutely nothing. Children's programming is designed as an escape for kids from the stresses of going to school and learning, but it's being treated as anything but that- that's unacceptable, because this isn't school 24/7, and these advocates for this current type of programming need to back off, because children do have the right to watch whatever they want without having to constantly deal with the stresses of school. Case and point, we can't, under any circumstances, allow prohibition to continue in children's programming on broadcast television- it needs to end, because it's solving nothing. Case and point, let the broadcast netowrk's syndication arms handle the production of E/I programming and take the pressure off the networks, themselves. The bottom line is children's programming in the 21st Century, needs to undergo badly-needed reform in order to progress. Also bring back Schoolhouse Rock, One to Grow On, In the News, etc. to run, between programs and for the network affiliates to run syndicated E/I programming, produced by their network's syndication arms. This kind of reform could be a win-win situation for all parties involved. It would also mean the end of media exclusivity and the return of free market programming, and yes, cable networks that program for children, need to get involved with the reform of children's programming on broadcast television. Not everyone has cable, that's why this kind of reform is needed.

    Michael Powell shared this idea  · 

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